2025 Winners
Congratulations to the winners of the 2025 IAB NZ Digital Advertising Awards. View the full list of winners below, or click 'View Here' to access the PDF.
Sales and Ad-Operations Awards
Digital Sales Excellence (Individual)
GOLD
From Limitation to Leadership
Josh Turney
oOh!media
Digital Sales Excellence (Team)
GOLD
Sky: Awakening the Sleeping Giant
Sky
Digital Ad Operations Excellence (Individual)
GOLD
Redefining Digital Leadership at Stuff
Hayden Tan
Stuff Group
Digital Ad Operations Excellence (Team)
GOLD
Trade Me Advertising Operations Team – Unlocking Potential
Trade Me
Channel Excellence Awards
Best Use of CTV
GOLD
PAK'nSAVE at 40: Still Stealing the Show
TVNZ, PAK'nSAVE
PHD Media
Best Use of Digital Audio
GOLD
The Export Ultra "Cold Call Back Service"
Special New Zealand, DB Breweries
Dentsu Media Aotearoa
Best Use of Display
GOLD
Dreamers to Doers: Instilling Confidence in Aspiring Entrepreneurs Through Data
Trade Me, ANZ Bank
PHD Media
SILVER
Fletcher Living – Blis Location Targeting Campaign
Blis
Fletcher Living
Best Use of DOOH
SILVER
Colours of New Zealand
Dulux, LUMO, Latch
MBM
SILVER
Pitch to Pavement
TVNZ
Dentsu Media Aotearoa
SILVER
"Yeah Right" The Reboot
Saatchi & Saatchi, DB Breweries
Dentsu Media Aotearoa
Best Use of SEM
GOLD
Xero: SEMplified
Google, Monks
Xero
SILVER
Finding Your Way to (B)NZ
BNZ
Hearts & Science
SILVER
Growth Without Limits: AI & Automation for Airpoints Store
Air New Zealand
Dentsu Media Aotearoa
Best Use of Social
GOLD
Sustaining Shortland Street With New Blood on TikTok
TVNZ
GOLD
The Export Ultra "Cold Call Back Service"
Special New Zealand, DB Breweries
Dentsu Media Aotearoa
SILVER
A Bank Campaign Worth Sharing – ANZ's Matariki Celebration
ANZ Bank
PHD Media
SILVER
Fiji Genius: Turning Trivia Into Travel
Tourism Fiji, FCB Aotearoa, Marigold, The Hood & Co, Air New Zealand
Dentsu Media Aotearoa
Best Use of Video
GOLD
Full Stream Ahead for Te Matatini
TVNZ
Dentsu Media Aotearoa
SILVER
Lexus Amazing Replays
Sky, Lexus, Saatchi & Saatchi
Spark Foundry
SILVER
Make New Zealand "The Best Place in the World to Have Herpes"
New Zealand Herpes Foundation
Motion Sickness
Campaign Effectiveness Awards
Best Brand Campaign
GOLD
The Export Ultra "Cold Call Back Service"
Special New Zealand, DB Breweries
Dentsu Media Aotearoa
SILVER
Animates: The Pawprint Petition
Pixel World, Animates
Hearts & Science, Insiders
Best Charity Campaign
GOLD
Make New Zealand "The Best Place in the World to Have Herpes"
New Zealand Herpes Foundation
Motion Sickness
Best Integrated Digital Exclusive Campaign
GOLD
Catch the Craving
Wendy's
Together
SILVER
Beating the Black Box
BestStart
Together
Best Multi-Channel Integration Campaign
GOLD
Animates: The Pawprint Petition
Pixel World, Animates
Hearts & Science, Insiders
GOLD
Making New Zealand "The Best Place in the World to Have Herpes"
New Zealand Herpes Foundation
Motion Sickness
GOLD
"Yeah Right" The Reboot
Saatchi & Saatchi, DB Breweries
Dentsu Media Aotearoa
SILVER
Lexus Amazing Replays
Sky, Lexus, Saatchi & Saatchi
Spark Foundry
SILVER
The Export Ultra "Cold Call Back Service"
Special New Zealand, DB Breweries
Dentsu Media Aotearoa
Best Retail/eCommerce Campaign
GOLD
Catch the Craving
Wendy's
Together
GOLD
The Export Ultra "Cold Call Back Service"
Special New Zealand, DB Breweries
Dentsu Media Aotearoa
Data and Effectiveness Awards
Best Use of Data: Campaign Measurement and Optimisation
SILVER
Beating the Black Box
BestStart
Together
Best Use of Data: Campaign Targeting
GOLD
Beating the Black Box
BestStart
Together
SILVER
Waiting for Wednesday
Foodstuffs
PHD Media
Best Use of Generative AI
GOLD
Animates: The Pawprint Petition
Pixel World, Animates
Hearts & Science, Insiders
GOLD
Skinny 4 Life
Colenso BBDO, Spark Digital, Spark NZ
PHD Media
SILVER
Innovation Era: From Breaking News to Published Article in Seconds – A Generative AI Success Story
Innovation Era
FugazAI
Best Use of Programmatic
GOLD
Following the Need: A Smarter Way to Recruit
Vistar Media, Department of Corrections – Ara Poutama Aotearoa
Stanley St
SILVER
Click Scene Investigation | CSI: New Zealand
University of Auckland – Online
Acquire
Best Use of SEO
*No winners*
Best Use of Technology
GOLD
Animates: The Pawprint Petition
Pixel World, Animates
Hearts & Science, Insiders
GOLD
Colours of New Zealand
Dulux, LUMO, Latch
MBM
GOLD
Driving Trips, Not Clicks, Over Christmas
Foodstuffs
PHD Media
SILVER
Fletcher Living – Blis Location Targeting Campaign
Blis, Fletcher Living
Fletcher Living
SILVER
"Yeah Right" The Reboot
Saatchi & Saatchi, DB Breweries
Dentsu Media Aotearoa
Grand Awards
Digital Product or Service of the Year
GOLD
One Giant Leap for CTV Measurement
Infinitum
Calibre + Candor, Belron International, TVNZ
Council Member of the Year
GOLD
Tina Trenkner-Meade
Founder & Independent Commerce Strategist
Signal & Light
Emerging Talent
GOLD
Ester Monti
NZME
Service to the Industry
GOLD
Kate Grigg
Head of PMX New Zealand
Publicis Media
Media Publisher of the Year
GOLD
NZME
Media Agency of the Year
GOLD
Together
Creative Agency of the Year
GOLD
TVNZ Blacksand
Best in Show
GOLD
The Export Ultra "Cold Call Back Service"
Special New Zealand, DB Breweries
Dentsu Media Aotearoa