2025 Winners

Congratulations to the winners of the 2025 IAB NZ Digital Advertising Awards. View the full list of winners below, or click 'View Here' to access the PDF. 

Sales and Ad-Operations Awards

Digital Sales Excellence (Individual)

GOLD

From Limitation to Leadership 

Josh Turney

oOh!media

Digital Sales Excellence (Team)

GOLD

Sky: Awakening the Sleeping Giant

Sky

Digital Ad Operations Excellence (Individual)

GOLD

Redefining Digital Leadership at Stuff

Hayden Tan

Stuff Group

Digital Ad Operations Excellence (Team)

GOLD

Trade Me Advertising Operations Team – Unlocking Potential

Trade Me

Channel Excellence Awards

Best Use of CTV

GOLD

PAK'nSAVE at 40: Still Stealing the Show

TVNZ, PAK'nSAVE

PHD Media

Best Use of Digital Audio

GOLD

The Export Ultra "Cold Call Back Service"

Special New Zealand, DB Breweries

Dentsu Media Aotearoa

Best Use of Display

GOLD

Dreamers to Doers: Instilling Confidence in Aspiring Entrepreneurs Through Data

Trade Me, ANZ Bank

PHD Media

 

SILVER

Fletcher Living – Blis Location Targeting Campaign

Blis

Fletcher Living

Best Use of DOOH

SILVER

Colours of New Zealand

Dulux, LUMO, Latch

MBM

 

SILVER

Pitch to Pavement

TVNZ

Dentsu Media Aotearoa

 

SILVER

"Yeah Right" The Reboot

Saatchi & Saatchi, DB Breweries

Dentsu Media Aotearoa

Best Use of SEM

GOLD

Xero: SEMplified

Google, Monks

Xero

 

SILVER

Finding Your Way to (B)NZ

BNZ

Hearts & Science

 

SILVER

Growth Without Limits: AI & Automation for Airpoints Store

Air New Zealand

Dentsu Media Aotearoa

Best Use of Social

GOLD

Sustaining Shortland Street With New Blood on TikTok

TVNZ

 

GOLD

The Export Ultra "Cold Call Back Service"

Special New Zealand, DB Breweries

Dentsu Media Aotearoa

 

SILVER

A Bank Campaign Worth Sharing – ANZ's Matariki Celebration

ANZ Bank

PHD Media

 

SILVER

Fiji Genius: Turning Trivia Into Travel

Tourism Fiji, FCB Aotearoa, Marigold, The Hood & Co, Air New Zealand

Dentsu Media Aotearoa

Best Use of Video

GOLD

Full Stream Ahead for Te Matatini

TVNZ

Dentsu Media Aotearoa

 

SILVER

Lexus Amazing Replays

Sky, Lexus, Saatchi & Saatchi

Spark Foundry

 

SILVER

Make New Zealand "The Best Place in the World to Have Herpes"

New Zealand Herpes Foundation

Motion Sickness

Campaign Effectiveness Awards

Best Brand Campaign

GOLD

The Export Ultra "Cold Call Back Service"

Special New Zealand, DB Breweries

Dentsu Media Aotearoa

 

SILVER

Animates: The Pawprint Petition

Pixel World, Animates

Hearts & Science, Insiders

Best Charity Campaign

GOLD

Make New Zealand "The Best Place in the World to Have Herpes"

New Zealand Herpes Foundation

Motion Sickness

Best Integrated Digital Exclusive Campaign

GOLD

Catch the Craving

Wendy's

Together

 

SILVER

Beating the Black Box

BestStart

Together

Best Multi-Channel Integration Campaign

GOLD

Animates: The Pawprint Petition

Pixel World, Animates

Hearts & Science, Insiders

 

GOLD

Making New Zealand "The Best Place in the World to Have Herpes"

New Zealand Herpes Foundation

Motion Sickness

 

GOLD

"Yeah Right" The Reboot

Saatchi & Saatchi, DB Breweries

Dentsu Media Aotearoa

 

SILVER

Lexus Amazing Replays

Sky, Lexus, Saatchi & Saatchi

Spark Foundry

 

SILVER

The Export Ultra "Cold Call Back Service"

Special New Zealand, DB Breweries

Dentsu Media Aotearoa

 

Best Retail/eCommerce Campaign

GOLD

Catch the Craving

Wendy's

Together

 

GOLD

The Export Ultra "Cold Call Back Service"

Special New Zealand, DB Breweries

Dentsu Media Aotearoa

Data and Effectiveness Awards

Best Use of Data: Campaign Measurement and Optimisation

SILVER

Beating the Black Box

BestStart

Together

Best Use of Data: Campaign Targeting

GOLD

Beating the Black Box

BestStart

Together

 

SILVER

Waiting for Wednesday

Foodstuffs

PHD Media

Best Use of Generative AI

GOLD

Animates: The Pawprint Petition

Pixel World, Animates

Hearts & Science, Insiders

 

GOLD

Skinny 4 Life

Colenso BBDO, Spark Digital, Spark NZ

PHD Media

 

SILVER

Innovation Era: From Breaking News to Published Article in Seconds – A Generative AI Success Story

Innovation Era

FugazAI

Best Use of Programmatic

GOLD

Following the Need: A Smarter Way to Recruit

Vistar Media, Department of Corrections – Ara Poutama Aotearoa

Stanley St

 

SILVER

Click Scene Investigation | CSI: New Zealand

University of Auckland – Online

Acquire

Best Use of SEO

*No winners*

Best Use of Technology

GOLD

Animates: The Pawprint Petition

Pixel World, Animates

Hearts & Science, Insiders

 

GOLD

Colours of New Zealand

Dulux, LUMO, Latch

MBM

 

GOLD

Driving Trips, Not Clicks, Over Christmas

Foodstuffs

PHD Media

 

SILVER

Fletcher Living – Blis Location Targeting Campaign

Blis, Fletcher Living

Fletcher Living

 

SILVER

"Yeah Right" The Reboot

Saatchi & Saatchi, DB Breweries

Dentsu Media Aotearoa

Grand Awards

Digital Product or Service of the Year

GOLD

One Giant Leap for CTV Measurement

Infinitum
Calibre + Candor, Belron International, TVNZ

Council Member of the Year

GOLD

Tina Trenkner-Meade

Founder & Independent Commerce Strategist

Signal & Light

Emerging Talent

GOLD

Ester Monti

NZME

Service to the Industry

GOLD

Kate Grigg

Head of PMX New Zealand

Publicis Media

Media Publisher of the Year

GOLD

NZME

Media Agency of the Year

GOLD

Together

Creative Agency of the Year

GOLD

TVNZ Blacksand

Best in Show

GOLD

The Export Ultra "Cold Call Back Service"

Special New Zealand, DB Breweries

Dentsu Media Aotearoa