In 2024 digital advertising revenue continued to climb, reaching $2.422 billion (1), with growth of 10.8% year-on-year. Total Digital Share of the New Zealand Advertising Industry Revenue is 67.4% (2) up 4.5 percentage points year on year. Digital revenue continues to grow and is a key component of New Zealand advertisers’ marketing strategies.
The IAB New Zealand Digital Advertising Awards allow entrants to showcase their outstanding work, expertise, and contribution to the industry. It is a key calendar event that brings together 400 of the very best in the New Zealand digital advertising industry, on Thursday 20 November 2025.
Sources:
IABNZ FY 2024 Digital Advertising Revenue Report.
ASA New Zealand Advertising Industry Revenue Report 2024.