2026 Finalists

Please check the details and spelling of your entry carefully, as these will be shown on all Award's materials including trophies. Please contact hello@iab.org.nz if you would like to make any changes.

Sales and Ad-Operations Awards

Digital Sales Excellence (Individual)

 

Jack Manning

Jack of All Trades: Making Programmatic OOH Simple

Vistar Media

 

Kevin Van Wyk

Rev Kev - GOing Beyond the Brief

Go Media

 

Max Charnin

Productising pDOOH for Scalable Commercial Growth

QMS NZ

 

Melissa Evans

A Mel of a Difference

Stuff Digital

 

Digital Sales Excellence (Team)

 

A Game of Two Halves. Down in H1. Unbeatable in H2.

Stuff Digital

 

Capturing Uncaptured Value

NZME

 

GOing Beyond the Brief

Go Media

 

Sky Sales Team: Turning Audience Scale into Commercial Success

Sky

 

Digital Ad Operations Excellence (Individual)

 

Abdul Bohra

Turning Ad Ops Expertise into Agency-Wide Impact

Spark Foundry

 

Jono Zhang

Open Heart for Ad Stacks

TVNZ

 

Kanita Sokhon

Turning Complexity into Confidence

Sky

 

Orla O’Neill

Operational Command at Scale

QMS NZ

 

Rex Carpenter

Creative Lead at LUMO Labs

LUMO Digital Outdoor

 

Stephanie Hedges

Built to Get It Right

Stuff Digital

 

William Thomas

William Waits for No-One

Stuff Digital

 

Digital Ad Operations Excellence (Team)

 

QMS pDOOH Ad Operations Team

QMS NZ

 

Stuff Digital Ad Operations: Building the Plane Whilst Flying It

Stuff Digital

 

The Capability Behind Sky's Digital Growth

Sky

 

Turning Data into Impact

TVNZ

Channel Excellence Awards

Best Use of CTV

 

Making a Splash in the Lounge

TVNZ

 

Right Room, Wrong Remote

Colenso BBDO, PHD Aotearoa

VDX.tv & Spark NZ

 

Super Streamers

Contact, TVNZ

Together

 

Best Use of Digital Audio

 

Driving the Message Home

Selwyn District Council, The Media Department

Acquire

 

How Acast Turned NZ’s Biggest Business Podcast into a Brand Building Machine for Xero

Xero, Noisy Beast

Acast

 

rova's Churdle

rova, Satellite

MediaWorks

 

Southern Cross Health Insurance - Out of the Blue

Southern Cross Health Insurance, Daylight, Stuff, Human Beans Media

MBM

 

Best Use of Display

 

How Exposed Am I?

NCSC, Special

MBM

 

Precision Under Pressure

Air New Zealand, McCann NZ

Dentsu Aotearoa

 

Serving Sunshine: Turning Live Forecast Data into a Real-Time Audience

Maritime New Zealand

PHD Aotearoa

 

The Live Feed

Fire and Emergency NZ, We Are Frank, Latch

MBM

 

Westpac NZ: Solving Attention Through Behaviour-Triggered Display

Westpac NZ, Spark Foundry NZ

Kargo

 

Best Use of DOOH

 

Bus Driver Appreciation Day 2025

Auckland Transport, LUMO, Latch

MBM

 

Club Silver

DB Breweries, Special PR, Saatchi & Saatchi

Dentsu Aotearoa

 

Driving Relevance: Turning Road Conditions into Dynamic DOOH

Calibre & Candor, Smith&Smith®

Vistar Media

 

How Spark Business Delivered Intelligent Scale Through DOOH

Spark NZ, Bastion Aotearoa

PHD Aotearoa

 

realestate.co.nz Dynamic "Price Drop" pDOOH Takeover

realestate.co.nz, MediaWorks, D4, Perion/Hivestack

QMS NZ

 

Reimagining DOOH - From Location to Audience

TTD, WPP Media, Colgate

The Trade Desk

 

The Live Feed

Fire and Emergency NZ, GO Media, We are Frank

MBM

 

Turning Cravings into Crossings

Air New Zealand, McCann NZ

Dentsu Aotearoa

 

Warnings You Can't Miss

National Emergency Management Agency, Perion, VML

LUMO, MetService, Latch

 

Best Use of SEM

 

AIvantage: Reclaiming the Trade Me Marketplace Crown

Trade Me

MBM

 

Animates: From Chasing Share to Chasing Profit

Animates NZ

Hearts & Science / Initiative

 

Beyond the Keyword: Finding Intent with AI Max

Google NZ

Spark New Zealand

 

Ford Accelerating Effectiveness

Ford New Zealand, Google

WPP Media

 

Intelligence at Scale: AI-Driven Search for Airpoints Black Friday

Air New Zealand

Dentsu Aotearoa

 

Intercepting Intent

Contact

Together

 

Never Send a Human to Do a Machine's Job

Foodstuffs, TRKKN NZ

PHD Aotearoa

 

Q Mastercard: Giving Credit Where It's Due

Humm Group Limited

MBM

 

Smarts over Scale - Winning in Canterbury

realestate.co.nz

OMD

 

The Signal and the Noise: How Co-Intelligence Rewired Bay Audiology’s Growth Engine

Bay Audiology

Dentsu Aotearoa

 

Best Use of Social & Community

 

Auckland Transport - Joy Rides

Auckland Transport

Thompson Spencer

 

Better Reviews

Google, Colenso BBDO, PHD Aotearoa

Spark New Zealand

 

Club Silver

DB Breweries, Special PR, Saatchi & Saatchi

Dentsu Aotearoa

 

House of Credit Card Fears

Westpac, Saatchi & Saatchi, Digitas

Spark Foundry

 

Project FOMO

Hard Rated

1House, Asahi Beverages

 

St Pierres x Hello Kitty & Friends

St Pierres, Federation

Hearts & Science / Initiative

 

The Clay That Connects Us: The Community That Wrote the Tribute

Morris & James

QuickFuse Creative

 

The Social Gameplan That Made Casual Fans Go All In

TVNZ

 

Twice as Genius

Air New Zealand, McCann NZ, Tourism Fiji

Dentsu Aotearoa

 

WeCopter
Westpac, Goldilocks
OMD

 

Best Use of Video

 

Breaking Down Video Silos

Meridian

MBM

 

Club Silver

DB Breweries, Special PR, Saatchi & Saatchi

Dentsu Aotearoa

 

Fletcher Living Get Reel

We The People

Fletcher Living

 

Keeping on Trend for Gen Z Jobhunters

Tertiary Education Commission

The Media Lab

 

rova's Churdle

rova, Satellite

MediaWorks

 

The Ad Neon Never Made

Sky New Zealand

PHD Aotearoa

 

Unlocking Future Homeowners: How G.J. Gardner Turned Video into an Audience Intelligence Engine

GJ Gardner, Dailymotion

Calibre + Candor

 

Utility Meets Creativity: How Brand TVC Became a Live Property Discovery Engine

realestate.co.nz

OMD

Campaign Effectiveness Awards

Best Brand Campaign

 

AA “It’s All Right Now”

New Zealand Automobile Association, Rocket Media

Quantum Jump

 

Cheat Codes

Mercury, Assembly, Artemis Communications

McCann Media

 

Club Silver

DB Breweries, Special PR, Saatchi & Saatchi

Dentsu Aotearoa

 

How Exposed Am I?

NCSC, Special

MBM

 

One Big Ad

Toyota, Saatchi & Saatchi

Spark Foundry

 

Super Streamers

Contact, TVNZ

Together

 

Turning Blue Can Save You

2degrees, TBWA

OMD

 

WeCopter

Westpac, Goldilocks

OMD

 

Best Commerce Media Campaign

 

Intelligence at Scale: AI-Driven Search for Airpoints Black Friday

Air New Zealand

Dentsu Aotearoa

 

The Signal and the Noise: How Co-Intelligence Rewired Bay Audiology’s Growth Engine

Bay Audiology

Dentsu Aotearoa

 

Best Content Creation Campaign

 

Bringing Euphoria Back: How Content Reignited a Fandom and Recruited New Fans

PHD Content, Sky

PHD Aotearoa

 

Brothaz: There for You on the Hard Days

Pacific Health Service Hutt Valley

Hemisphere + Big River Creative

 

Club Silver

DB Breweries, Special PR, Saatchi & Saatchi

Dentsu Aotearoa

 

From Ready Gamer Mum to Ready Gamer Nation

PHD Content, Spark NZ, TVNZ, Colenso BBDO

PHD Aotearoa

 

House of Credit Card Fears

Westpac, Saatchi & Saatchi, Digitas

Spark Foundry

 

Right Place, Right Time.

PHD Aotearoa, Maritime NZ

MetService

 

Sorry New Zealand, but Here's Hard Rated

Asahi Beverages NZ, Spark Foundry, Droga5 ANZ

Hearts & Science / Initiative

 

Southern Cross Health Insurance - Out of the Blue

Southern Cross Health Insurance, Daylight, Stuff, Human Beans Media

MBM

 

St Pierres x Hello Kitty & Friends

St Pierres, Federation

Hearts & Science / Initiative

 

WeCopter

Westpac, Goldilocks

OMD

 

Best Integrated Digital Exclusive Campaign

 

Fletcher Living Looking Buying Digital-Led Framework

Front Room, Hearts & Science, Blis

Fletcher Living

 

Foxtrot Home: Building an Always-On Digital Growth Engine

Foxtrot Home

Mint

 

MYO Drinks: Turning Homebrewing Confidence Into Year-Two Growth

MYO Drinks

Bevie & PH Digital

 

NZ Post: Closer to Home

NZ Post, Thinkerbell NZ

PHD Aotearoa

 

Samsung Galaxy S26 Ultra Integrated Digital Launch

Samsung, Spark Foundry NZ

Kargo

 

Best Multi-Channel Integration Campaign

 

A Game of Two Halves

Television New Zealand, BlackSand, D4

Dentsu Aotearoa

 

Cheat Codes

Mercury, Assembly, Artemis Communications

McCann Media

 

Super Streamers
Contact, TVNZ
Together

 

Club Silver

DB Breweries, Special PR, Saatchi & Saatchi

Dentsu Aotearoa

 

Fantasy Herd

Together, TVNZ, Sky, McCann NZ

Goodman Fielder - Meadow Fresh

 

NZ Blood Service - Book Your Bloody Important Meeting

NZ Blood Service, Crave Group, Vistar Media

NZME

 

Sound of the Chopper

Westpac, Saatchi & Saatchi

Spark Foundry

 

The Live Feed

Fire and Emergency NZ, We Are Frank, Latch, GO Media

MBM

 

The Six Million Dollar Super Sunday

Brendan Foot Supersite, Stuff, NZME, MediaWorks, TVNZ+

Aro Digital / Paradigm Agency

 

WeCopter

Westpac, Goldilocks

OMD

 

Your Keys to the AA

New Zealand Automobile Association, Rocket Media

Quantum Jump

 

Best Use of Sustainability

 

Making Our Advertising as Carbon Efficient as Our Customers

Meridian Energy, EightyOne, Scope3

MBM

 

Reversing Media Schedules

Sea Cleaners, The Post Office, Finch, JCDecaux

Dentsu Aotearoa

 

Sustainability and Genesis, an Undeniable Partnership

Genesis Energy

PHD Aotearoa

Data and Effectiveness Awards

Best Use of Data: Campaign Measurement and Optimisation

 

93% Qualified: Optimising for Outcomes

New Zealand Trails

Aro Digital / Paradigm Agency

 

Fantasy Herd

Together, TVNZ, Sky, McCann NZ

Goodman Fielder - Meadow Fresh

 

From Broad to Brilliant: Strategic Store Prioritisation Drives Retail Excellence

Popeyes NZ

Hearts & Science / Initiative

 

Intelligence at Scale: AI-Driven Search for Airpoints Black Friday

Air New Zealand

Dentsu Aotearoa

 

Knowing Who. Knowing Why. NZME & SKY.

SKY

NZME

 

Never Send a Human to Do a Machine's Job

Foodstuffs, TRKKN NZ

PHD Aotearoa

 

Precision Under Pressure

Air New Zealand, McCann NZ

Dentsu Aotearoa

 

Size Doesn't Matter, Quality Does!

Autonomy, Google BigQuery, SuperMetrics

Acquire

 

The Signal and the Noise: How Co-Intelligence Rewired Bay Audiology’s Growth Engine

Bay Audiology

Dentsu Aotearoa

 

We Knew Who Would Pay Months Before the First Whistle

Dentsu Aotearoa

TVNZ

 

Best Use of Data: Campaign Targeting

 

Breaking Breakfast Habits

McDonalds, McCann NZ, Dot Dot Dash

OMD

 

Built for the Road: Data-Driven DOOH for Smith & Smith

Calibre & Candor, Smith&Smith®

Vistar Media

 

Cartology + Fonterra - 'Make Amazing' Campaign

Fonterra

Cartology New Zealand

 

Ford Accelerating Effectiveness

Ford New Zealand, Google

WPP Media

 

From Property Browsers to Future Sellers

Barfoot & Thompson

Together

 

Knowing Who. Knowing Why. NZME & SKY.

SKY

NZME

 

Mapping Success: Leveraging Customer Data for Unmatched SME Growth

Spark NZ, Bastion Aotearoa

PHD Aotearoa

 

NZ Post: Closer to Home

NZ Post, Thinkerbell NZ

PHD Aotearoa

 

Protecting Our Lakes and Rivers: X Marks the (Exact) Spot

Ministry for Primary Industries | Biosecurity NZ, Rebecca McMillan Photography, Flash Guru

Hemisphere

 

Serving Sunshine: Turning Live Forecast Data into a Real-Time Audience

Maritime New Zealand

PHD Aotearoa

 

Best Use of Generative AI

 

AIvantage: Reclaiming the Trade Me Marketplace Crown

Trade Me

MBM

 

Cheat Codes

Mercury, Assembly, Artemis Communications

McCann Media

 

The Open-Book Tutor

University of Auckland

WPP Media

 

Best Use of Programmatic

 

How Exposed Am I?

NCSC, Special

MBM

 

Precision Under Pressure

Air New Zealand, McCann NZ

Dentsu Aotearoa

 

Warnings You Can't Miss

National Emergency Management Agency, Perion, VML

LUMO, MetService & Latch

 

Best Use of Search (SEO/GEO)

 

Position 30 to #1: How Healthcare NZ Won Search

Healthcare NZ - New Zealand Health Group

PHD Aotearoa

 

We Lost Our Rankings and Won Search Anyway

Dentsu Aotearoa

TVNZ

 

Best Use of Technology

 

AIvantage: Reclaiming the Trade Me Marketplace Crown

Trade Me

MBM

 

Cheat Codes

Mercury, Assembly, Artemis Communications

McCann Media

 

Fantasy Herd

Together, TVNZ, Sky, McCann NZ

Goodman Fielder - Meadow Fresh

 

Intercepting Intent

Contact

Together

 

Never Send a Human to Do a Machine's Job

Foodstuffs, TRKKN NZ

PHD Aotearoa

 

Precision Under Pressure

Air New Zealand, McCann NZ

Dentsu Aotearoa

 

Rally of the Day

Lexus, Saatchi & Saatchi, Digitas

Spark Foundry

 

The Live Feed

Fire and Emergency NZ, We are Frank, GO Media, Latch

MBM

 

Voting with Your Feet: Turning 10,000 Runners into Collaborators

FreshChoice

Dentsu Aotearoa

 

Warnings You Can't Miss

National Emergency Management Agency, Perion, VML

LUMO, MetService & Latch

Grand Awards

Digital Product or Service of the Year

 

Counting Everyone on the Couch

Milton Data, Kantar

TVNZ

 

From Saving to Spending: Retirement Navigator

Sorted, New Zealand Society of Actuaries, Toast, Together

Te Ara Ahunga Ora Retirement Commission

 

How Subtle by LUMO Put DOOH in Motion

Bentley & Co, Simon Berry Lawyers

LUMO & Latch

 

Infinitum

TVNZ

Infinitum

 

Pinpoint: The Local Advantage

PHD Aotearoa

 

QMS pDOOH Daily Blasts

Omnicom Media Group

QMS NZ

 

RAY by Dailymotion: Signals in. Better Outcomes Out.

Dailymotion and Attentiv Media

 

Emerging Talent

 

Ava Downey

Go Media

 

Bobbi Passau

Dentsu Aotearoa

 

Cara Hampton

TVNZ

 

Cheyenne Nutall

MBM

 

Martin Jurado Mesa

MBM

 

Roshni Bhatti

NZME

 

Sophia Choma

Go Media

 

Te Au Skipworth

TVNZ

 

Media Publisher of the Year

 

New Zealand Media & Entertainment (NZME)

 

Sky

 

TVNZ

 

Media Agency of the Year

 

PHD Aotearoa

 

Together